Cafentity · Leadership

Bayron A. Aranda

Co-Founder & Chief Coffee Officer

Master cupper, green coffee trader and broker, and certification facilitator for Rainforest Alliance, Organic and Fair Trade. From seed to cup, 47 years of hands-on coffee leadership.

47Years in the coffee industry
~30Containers traded per year
11Destination markets on 3 continents
1,400%Growth leading Café Oro de Puerto Rico

Profile

Bayron Aranda is a coffee professional whose career covers every link of the value chain: farm management, wet and dry milling, quality control, export, roasting and private-label brand building. He trained as a cupper at Carcafé in Colombia under Swiss and French master tasters Roland Sigg and Roger Marc Lebreton.

He now trades single-origin green coffee bought directly from farms and ships it FOB to buyers in North America, Europe, Asia and the Middle East. He guides producers to Rainforest Alliance, Organic and Fair Trade certification, is CQI-credentialed, and teaches coffee quality courses across South America, Puerto Rico and the Dominican Republic. At Cafentity he is responsible for sourcing, quality and trade.

What he brings to Cafentity

Direct farm access

Long-standing relationships with producers at origin. Cafentity buys at the source, with full traceability and no intermediaries.

Quality you can underwrite

Every lot is cupped and graded by a master taster, with pre-shipment and arrival samples approved before release.

Proven trading desk

About 30 containers a year on FOB terms, priced per contract, with established logistics into 11 markets.

Operator, not just advisor

He has built and run mills, cupping labs and a 350,000 lb-per-month roasting plant, and grew it by more than 1,400% in three years.

Career highlights

  • Led the build-out of a 350,000 lb-per-month roasting plant in Puerto Rico (2012), then ran Café Oro de Puerto Rico as General Manager. Grew the company by more than 1,400% in three years and made it the island’s 4th-largest roaster and distributor.
  • Launched the 100% Boricua Coffee estate line and developed private-label brands for Econo Supermarkets, Café Puya, Café Conquistador, Hacienda Borinqueña and Wafflers Coffee.
  • Opened direct green coffee sales to leading global buyers, including Starbucks, Nestlé, Ferrero, Volcafe, Louis Dreyfus, Olam, Efico and Mitsubishi.
  • Built the foundation for a seed-to-cup cost and traceability program for each producer, showing the value added at every stage.

Professional experience

Present

Cafentity

Co-Founder & Chief Coffee Officer

Leads green coffee sourcing, quality assurance, cupping and trade for Cafentity’s import, roasting and private-label divisions.

Present

El Templo del Café Consulting

Founder & Principal Consultant

Green coffee trading and brokerage, quality audits, certification guidance and seed-to-cup consulting for producers, co-ops, roasters and investors.

2018

Hacienda Juanita Coffee & Cacao Co. · Puerto Rico

Consultant

Field cost study (cost per acre, breakeven, return rate) for coffee, cacao and minor fruits. Developed an export roasted-coffee brand.

2017

FUNDERC, Dominican Cacao Development Foundation · Santo Domingo

Interim Executive Director

Set the foundation’s program structure and trained its staff.

2015 – 2017

Café Lealtad, Inc. · Lares, PR

Consultant

Cherry-to-cup operations, quality, costing, distribution, marketing and coffee-shop development. Launched 8 products.

2012 – 2015

Café Oro de Puerto Rico · Lares, PR

General Manager

Built the roasting plant and ran production, quality, blends, costing, distribution, marketing and brand development.

2010 – 2012

MOVICAC, Movimiento Cafetalero de Acción Comunitaria · Dominican Republic

Director of Foreign Trade & Processing Technician

Export programs to Europe, Asia and the USA; wet-processing support for producer communities.

1991 – 2008

Fhaitsury Toro Rincón, Exporter & Trader · Pereira, Colombia

President · Specialty Coffee Market Specialist

Dry milling and processing, national and international trade, and specialty coffee marketing to Europe, Asia and the USA.

1980s – 1993

Coffee industry, Colombia

Dry Mill Manager · General Manager · Marketing Manager

Carcafé S.A., Coffee Axis: Dry Mill Manager, then General Manager (Acme, Real Colombia, La Mariela mills). Coofedenat / Comité de Cafeteros de Antioquia: Southwest Dry Mill Manager. Frederman Hincapié Parra: Mill and Marketing Manager. Independent trader across Colombia. Entered the industry in 1980 (Restrepo Alzate Ltda.).

Notable green coffee buyers

EficoFerreroAziende Riunite CaffèStarbucksRoyal CoffeeVolcafeOlamLouis DreyfusTalocaMitsubishiIntelligentsiaBalzac BrothersRothfosNestléCafé Oro

Markets served

United States · Puerto Rico · Italy · Belgium · France · Russia · Japan · Germany · South Korea · Spain · Middle East

Credentials

  • CQI-credentialed coffee professional
  • Master Cupper & Instructor: South America, Puerto Rico, Dominican Republic
  • Certification facilitator: Rainforest Alliance, Organic, Fair Trade
  • Cupping training at Carcafé, Colombia

Technical expertise

  • Cupping, profiling and grading; physical green analysis
  • Wet and dry mill design and assembly; cupping lab design
  • Roasting plant build-out and blend development
  • Private-label brand creation; cost engineering and breakeven
  • Export logistics; certified coffees (Rainforest Alliance / UTZ, Fairtrade, Organic, C.A.F.E. Practices)

Names reflect Bayron Aranda’s work across his career. Client blend formulas are never disclosed.

Source with a master cupper on your side.

Tell us the origins, volume and roast style you need. Bayron and the sourcing desk reply within one business day with availability, cup profile and a quote at the day’s market.